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| For the net generation to be 10 times more productive than any other , youth will need to value and celebrate those leaders capable of hosting 50 exciting productivity project networks at the same time. Norman Macrae, The Economist. Norman concluded this while writing the authorised biography of John Von Neumann commissioned by Sloan Foundation (more). Johnny grabbed other people's ideas, then by his clarity leapt five blocks ahead of them. and helped put them into practical effect. We think this is the social action that smart people exist to mediate - especially when you joyfully adopt Johnny's belief that computers will allow research teams to tackle one hundred times as many projects 100 times more quickly. This clue came to Norman nearly 20 years after starting Entrepreneurial Revolution's search in The Economist Xmas day 1976 for ways of transforming 20th C organisational systems and professions into ones that would celebrate productivity of 21st C youth. Other clues included
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| 2 big questions this
web aims to linkin thru 2010s across certified practitioners of brand chartering- 1 who around the world is a meta-hub for hosting 50 of youth's most exciting productivity project networks? example 7-year research of youth producivity networks inspired by muhammad yunus is now available - search processes included creation of web grameen.tv in 2005, yunus 2050 bookclub on pro-youth economics est 2007; 10000 dvd club est 2008; hosting 69th birthday wishes dialogue in dhaka, 7th decade wish conference at university of Glasgow 2 July 2010 2 how do such leaders maintain uptodate (and collaboratively publish) one-page charters on each project's urgent next actions and all projects interactions -both those linking in their most exciting youth productivity networks and those of like-minded pro-youth economists. leaders and journalists worldwide? Join in our Nings : Norman Macae ; LeadersandYunus; & Nobel Laureate Yunus media : YouthandYunus.com ; Journal of Social Business
| Example of urgent chartering processes needed Fall 2011 Y1 President Sarkozy and Nobel Laureate Yunus have been working for 3 years elapsed time on making a top agenda of Cannes G20 summit Nov 2011 food security challenge of how to end poverty of 1 billion members of farming families chartering questions: which project networks have knowledge that connects with this? eg Y4 social business funds of danone? Funds of credit agricole stewarded by Grand Duchy of Luxembourg? Y41 WholeplanetFoundation- 40 micromarkets owned by developing agricultural communities. Y24 Bank a billion and Y7 Jack Ma’s virtual market a billion Y12 Japan-led crop science - download file to connect Y-legend with your own solutions to productivity challenge of ending poverty among billion farmers if you live in a G20 country, is your leader aware of what youth productivity networks in your country have projects that connect with ending poverty of farming families? how will the pre-, during and post news coverage iof this summit be covered so that this issue links in to positove worldwide youth actions
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Types of Projects – Network deadlines | |||
| Cannes November | Madrid November | London Summer 2012 | |
| Types of Project – Regional collapse of youth productivity | |||
| USA Collapse | Arab Spring Collapse including B | Euro Collapse | Ecology Collapse eg Japan |
| Types of projects wrong economic metrics and dynamics | |||
| Compound purpose/risk - | Lack of trust/colaoiration | Expoentials bubbles | Lack of transparent multi-win models |
| Types of projects – wrong education-media for youth productivity | |||
| MBA | Graduate | Secondary | Primary |
| Types of projects – trillion dollar races | |||
| Who owns bankabillion | What extreme innovation partterns China | Who owns 10000 rural telecentres or poorest virtual markets | Next energy and sustainability critical |
Previously in the 1990s we published with The Economist Intelligence Unit how leaders can charter sustainability of greatest projects embedded in brand architectures- while the masterquiz methods remain valid, our work in the 200s has overlaid multi-win business models capable of mapping which netwporks are expoenetially sustaining as much as 100-win purposeful contexts and which like wall street 2008 are spinning 100-lose situations.
Brand Chartering's 12 Magic moves in helping leaders , youth and yunus save sustainability investors from Wall Street Economics serial slumps
| Ultimately those who believe that the best shareholders can do with banks in wall street 2008, mass media is News
Corps News of World. making global utility markets is Enron, Accounting is Andersen, European milk is Parmalat ... are
economically wrong and socially wrong. The simplest question all need to keep asking to free a global market
to improve our children's futures and productive jobs is - who would uniquely miss what if that did not exist?
While value multipltying business models integrate wins of many different sources of who - the most vibrant source in freedom of speech democracies
is society. In any truly free market, if you destroy all of society's trust , you bring the value society credits you with
to zero- and in value multiplying worlds however many billions of dollars business partners' professions value you at
billions*0=0 not what most global professions model in the pre-networked world using the separability
arithmetic of value add billions+0=billions Brand Chartering
was developed bt media practioners who wanted to do some good at start of 1990s in response to major mathematical errors
in valuing brands. Chartering empowers company leaders to host workshops identifying the most relevant flows
of everyone's knowledge of how to keep sustaining the most valued purspose you all could lead. Valuetrue :
By 1998 it became possible to turn the core questions of chartering unique purpose into valaution and governance methods that
sustain expoenential growth by firstly ensuring no conflicts can enter the organisation and so turn it into a market
bubble. NOLOGO! The first corporate brand we were asked to value was Andersen in 1998- we predicted a value of zero unless
hi-trust leadership interventions were made. Andersen partners preferred to spend 40 million doilars on a new logo campaign
and so led their organisation to zeroisation - if you urgently want to save a multibillion dollar corporation from col;apse,
or too big to fail players in a trillion dollar global market from reducing our children's chances of sustainability - our
washington dc hotline is 1-301 881 1655 skype chrismacraedc, email chris.macrae@yahoo.co.uk - here we invite you to join us in doing probono chartering research on the most exciting networks of leaders we know of
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Guide to discussing sustainability as the greatest media partnering opportunity ever
global social business ABC - draft 1 improvements welcomed
at my 4th meeting with dr yunus in dhaka, we quipped that dhaka was now en route to every sustainability city- if you could interview people anywhere on sustainability where else would you go - bangalore lucknow
Help Microeconomists: celebrate 2010s as decade when sustainability governance, brand eladership and valuation metrics comes to all global markets: Celebrating global markets that are freed by a globally sustainable solution banking - GrameenMicrocredit; infant-nutrition foods - Grameen Danone; water - Grameen Veolia; chemicals saving humanity - Grameen BASF ; ...
Sustainability 7 Exponential Wonders- Brand Chartering & The Trillion Dollar Audit most concerned with preventing 7 multi-trillion dollar global market irresponsibilities:
UnGlossed (www thanks!) Brand ..Action-Learn ..Brand-Leading ... UOP (opposite system map to USP) ..Commns Trust*Promise | . Our cheerleader Norman Macrae died summer 2010 but the work of changing economics (and restoring all professions' community sustaining integrity nd job creation joy) remains our most important focus of 2010s- chris.macrae@yahoo.co.uk Wshingtion DC 301 881 1655
 The unacknowledged
giant  Grameen-Yunus brand architecture charter to 2015 –Draft 0
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socialbusiness socialactions billanthropy microeconomist Yes We Can's World Class Brands & MicroUp welcome correspondents from tv and other social business entrepreneur networks & collaboration epicentres -chris macrae.tv washington dc bureau 301 881 1655 1.0 Brand Chartering, Brand Architecture and component constructs were invented and first published by Macraes in 1993. This web links you to 15+ years of best practices as well as cataloguing usage certification (worldwide practice links). The aim of Brand Chartering is to show that leadership, metrics and communications map as one overall system double looping around promises of productivity and uniting stakeholders demands of trusts. 1.1 World Class Brands – The Opportunities and Threats. World scaled brands are powers that can multiply goodwill or blindly multiply destruction as we have seen with many financial services brands of wall street in recent times. Media and mediation threats to system future which can cause collapse of the system are conflicts and burst flows (eg excessive silos within an organization or poor understanding at boundaries between architectural partners). Opportunities are to help advance the sustainability of the human race and be wholly valued for breakthrough innovations and worldwide services in ways that can win-win-win way beyond the 20th Century’s in-networked professional reasoning 2.0 We also organise pro bono work around the number 1 purpose of microeconomics: ending poverty as a system failure that blights over 2 million communities as originally identified by Schumpeter.
| .Inventing the system genres of living and learning brands : below you can download the 1993
origins of Brand Chartering and Brand Architecture -commons right asserted - chris macrae usa 301 881 1655
scroll to bottom of webpage for news of section updates
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youtubes ; 
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| .chapter 2 - brands condition your mind (and culturally a society's view) planting a neural network of identifiers -these may be used to make you feel a brand is worth more than it is or that it has no risks at all -the riskiest brands tend to spend the most planting identiiiers falsely pretending how safe they are - read chapter 2 id system | .chapter 1 few companies' boardrooms would let an external essence audit take place; it would expose conflicts between promises being made to different groups: owners, customers, society, employees etc which the company has no model for connecting. Inconvenient Truth: What's surprising is how high up you can go a company before employees consciously realise how conflicted with sustainability the organisation is. However this can be viewable to an outside reporter - unsustainable company will have little buzz and positive emotional instlligence. Read chapter 1 : essence - what would be uniquely missed if your organisation ceased to exist tomorrow? |
chapter 2 identity system - brand & neural network conditioning
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Saturday, October 23, 2010 Series Connecting Economist 2.01 will you be in london and able to attend the party at The Economoist 16 Nov 18-30-20.30 celebrating
my dad's life www.worldeconomist.net 2 during the day before and day after several people will be in town who are collaboratively structuring
different types of media and entrepreneurial revolution host spaces (eg jonathans 6000 entrepreneurs in 50 cities) with
a job creation focus around knowhow of dr yunus who was recently voted genius economist in us congress www.grameeneconomics.com ; I feel there must be overlaps between your multiple education media interests http://www.noblecities.com/ creating smart communities www.omagine.com developing SME entrepreneurs in middle east countries and exporting their learning programs to other places where
microentrepreneurs need to be mentored 3 under zasheem's coordination of Scotland's centre for development
non-profit, and having just returned form a fortnight of meetings with dr yunus in dhaka, we are hopeful of finding a
way that next summers glasgow festival of yunus will involve several thousand youth; there will be stalls for social
businesses that are helping youth make the 2010s the most exciting decade; I hope you will be able to join in; zasheem is
the person to develop ideas with; it is also a big wish to connect artists peace corps led by dr yunus' daughter
at www.singforhope.org ; there is also a new journal for explaiminmg the cases of those who are connecting 2010s s most exciting decade for
youth and joyful economics chris The Economist 1.0 James Wilson Final Paragraph, Prospectus for Birth of The Economist, August 1843: And lastly—if we required higher motives than bare utility, to induce that zeal, labour, and perseverance against all the difficulties which we shall have to encounter in this work—we have them. If we look abroad, we see within the range of our commercial intercourse whole islands and continents, on which the light of civilization has scarce yet dawned; and we seriously believe that FREE TRADE, free intercourse, will do more than any other visible agent to extend civilization and morality throughout the world—yes, to extinguish slavery itself. Then, if we look around us at home, we see ignorance, depravity, immorality, irreligion, abounding to an extent disgraceful to a civilized country; and we feel assured that there is little chance of successfully treating this great national disease while want and pauperism so much abound: we can little hope to improve the mental and moral condition of a people while their physical state is so deplorable:—personal experience has shown us in the manufacturing districts that the people want no acts of parliament to coerce education or induce moral improvement when they are in physical comfort—and that, when men are depressed with want and hunger, and agonized by the sufferings of helpless and starving children, no acts of parliament are of the slightest avail. We look far beyond the power of acts of parliament, or even of the efforts of the philanthropist or the charitable, however praiseworthy, to effect a cure for this great national leprosy; we look mainly to an improvement in the condition of the people. And we hope to see the day when it will be as difficult to understand how an act of parliament could have been made to restrict the food and employment of the people, as it is now to conceive how the mild, inoffensive spirit of Christianity could ever have been conceived into the plea of persecution and martyrdom, or how poor old wrinkled women, with a little eccentricity, were burned by our forefathers for witchcraft. |
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| updating masterbriefing - whilst most of the emotional intelligence, action
learning flow and recall models of brand chartering need little updating since 1993, masterbriefing being the study of which
of 100 diferent communications mix are lowest cost and best quality for what combinatorially interacting what market
goal needs updating - online media had barely begun and consequently we have wholly new masterbriefing challenges such
as the weaving of worldwide townhall meetings with before and after project action portals help us both add in extra
mix components and benchmark the best of revolutionary communications processes |
| . Teleseminars in the mix - Notes from an experienced user in usa teleseminar technology is now cheap and reliable for all to use; there are parallels with open space technology- in that it can be scaled for many thousand just as well as for 10 participants, its specific advantage is it captures online all contact details as well as making a host central to recontact permissions if we were to think of a big invitation like what is the future of banking? then arguably a short series of teleseminar guests could unite many emerging networks including obama green job creators, those who want to make sure mian street is never left out of banking again, students who want to reform the sustainablity of professions as well as change curricula, those who want to see USA get back to mllennium goals through connecting all the franchises that microentrepreneurs can replicate, and generally uniting many networks all intent on celebrating the inauguration of the age of yes we can user mainly works with budding hollywood scriptwriters so as her experience shows teleseminars network well for them, I expect they work well for other time pressed demanding change leadership audiences | . when I wrote world class brands in 1989 setting up the next decade's revolutions in branding, the big question was would the advertising industry be audacious enough to be so much bigger for humanity? for example would it embrace reality-making not just mage-making; would it understand that most new economies involve collaboration of know-how not just competition over channelswith hindsight the answer is pretty clear that the ad industry has done no such thing; one way t illustrate this is the search for the most heroic use of networking over a decade to achieve heroic goals for humanity by integrating both 24/7 online connectivity and say annual world gatheringswithin my searches since 1995 the most exciting benchmark of this sort is http://microcreditsummit.org/ - we are publishing feb 2009 a booklet on the new genre of innovating collaboration where this will be profiled as one of the top 5 collaboration methods yet practiced by and for the human sustainability |
http://www.britishcouncil.org/new/PageFiles/7714/Framework%20for%20a%20better%20future.pdf
Lord Lord Kinnock British Council Ladies and gentlemen, our distinguished guest this morning is the son of Chittagong who, as a young professor of economics in the university in 1976, launched a cooperative credit project among impoverished women workers, which eight years later became the Grameen Bank. Grameen has gone on to transform the lives of millions of people, not only in Bangladesh, but because of the application of the principles developed by Professor Yunus and his supporters in several other countries too. The spread of what can justifiably be called ‘the Grameen system’ has proven a potent weapon in the fight against family poverty in less developed nations. In the third of a century since the project was originally founded, it provided the basis for developments that extend into agriculture, fisheries, textiles, telecoms and a wide spectrum of economic and technological activities. A huge number of international accolades have rightly been given to Professor Yunus for inspiring what amounts to a creative global revolution, but I know that no distinction had been more valued by him than the Nobel Prize awarded to the Grameen Bank in 2006. The achievements of the Bank and all that it implies are driven by the vision of a remarkable founder and by the relentless commitment of its low income investors and beneficiaries. It is a remarkable force for progress, for security, and for dignity – a blessing that has been built truly by the poor, for the poor. Ladies and gentlemen, with great pride and pleasure, I ask you to greet Professor Muhammad Yunus. |
Dr Yunus: The Creation of a Parallel Business We have an enormous quantity and quality of technology. In human history, we have never had such powerful technology, and it will continue to grow. Technology continues to grow very quickly, but all this technology is in the hands of business. By definition, business uses amazing technology to make money. If we could use this technology to solve the problems of poverty, ill health, diseases and the environment, we would achieve more, but this cannot be done. There is no way of achieving this because it is a world away from business.What I am suggesting, then, is the creation of a parallel business, whereby this technology would be accessible to social businesses. If it does, this same technology will be helpful in solving the technology. In the process, technology will not suffer; technology will gain, because there will be a lot more experience, so technology will move much more quickly than it has done so far. The wall has to be broken down in order to allow the use of technology both ways. That is why companies such as Danone are important: not only do they come from France, but they brought with them the finest bits of their technology to make this yogurt happen. We are not expert in this business, so they brought their technology with them. Unlike a profit-maximisation business, wher a CEO is no good if he doesnt come up with a hiher prohit eacy year, we ask the Grameen-Danone CEO how many children avoided malnutrition this year and how many will do so next year. Similarly, in terms of Veolia, while it invested a small amount of money, technology was what really solved the problem. In social business, there is no subsidy; everything is self-sustaining. The people love the fact that they can drink clean water, and the company is not losing money. Now that we have started one, we can repeat its success. The environment is a very good social business. We already have a solar energy company called Grameen-Shakti, which provides solar home systems in Bangladesh. Afforestation might be an excellent social business, given that many countries are protecting their forests instead of cutting them down. By creating a social business around them, the forests will look beautiful, contain food and involve people. The British Council can, of course, provide an incubation facility to encourage young people to design social businesses. In some places, they have declared competitions for social business designs and given awards to good ones. Those award-winning designs can attract investors to make it happen. This is another possibility. Some universities are creating Grameen creative labs, so that these discussions can take place along recognised principles. At the moment, we use the term social business, but tomorrow it might take on 100 different meanings. The Grameen creative labs are used to bring together people from the faculty and business in order to work together across departments. Incubation will be a very important element and one in which I hope the British Council will play a role. . |